MENU
  • Loading ...
  • Loading ...

Tourism Townsville

Latest News Tourism Townsville

Whiskey brand attracts 'Yellowstone' actress amid increase in female bourbon drinkers

04 Feb 2025 By foxnews

Whiskey brand attracts 'Yellowstone' actress amid increase in female bourbon drinkers

A "Yellowstone" star is lending her support to a California-based whiskey and wine company.

Kelly Reilly, the actress who portrays Beth Dutton on "Yellowstone," the popular television series, recently joined Ammunition Wines & Whiskey as brand ambassador.

The partnership, announced in November, was over two-and-a-half years in the making.

WHISKEY VALOR FOUNDATION IS UNITING VETERANS, HERE'S HOW A 'CRAZY IDEA' BECAME REALITY

"You can always make the best product in the world," Ammunition co-founder Andy Wahl told Fox News Digital. 

"But if you don't know how to market it and get it out there to where you can create some consumer awareness and you get a trial on it, then your product's going to basically sit on the shelf."

Through a business partner, Wahl was able to connect with Reilly.

Wahl said he was "very intrigued in terms of her as a personality. There was definitely a long period of courting because she's never been associated with a brand. She's never had a desire to do it."

Wahl said that Reilly began to realize the value of playing "a powerful character" who can command "a huge voice" to the "growing category of female consumers in the whiskey space."

WOMAN CELEBRATES 106TH BIRTHDAY WITH FIREBALL WHISKY SHOT: 'A LOT OF FUN'

Ammunition's "Soil to Spirit" campaign, slated to launch later this year, "celebrates the craftsmanship, heritage and adventurous spirit at the heart of Ammunition Wines & Whiskey," a news release said.

"I have always harbored a deep respect for the land and our natural resources," Reilly, 47, said in a statement. "I was immediately drawn to Ammunition's commitment to create a standout product with a brand identity rooted in the spirit of the American West. I'm thrilled to partner with Ammunition and contribute my experiences and perspectives."

Reilly was photographed holding a bottle of Ammunition whiskey in Montana, where "Yellowstone" is filmed. 

Given that her "time was limited," Wahl said, the show's still photographer, Emerson Miller, helmed the photo session. The aim of the shoot "was to create some kind of great voice that can connect and broaden the reach of our consumer base," Wahl said, especially among female whiskey drinkers.

CLICK HERE TO SIGN UP FOR OUR LIFESTYLE NEWSLETTER

During a recent event in Florida that Wahl attended, 70% of those who signed up were female, he said. 

Among them was a 60-year-old woman. She came up to him and told him, "I'm so glad Kelly's involved. You know, I like my whiskey, too. It's not just for the boys."

"These are very prideful women [who] are going to drink something masculine like Ammunition," Wahl said.

For more Lifestyle articles, visit www.foxnews.com/lifestyle

Ammunition was first launched as a winery before adding whiskey to its arsenal in 2021 during the COVID-19 pandemic. 

Ammunition whiskeys are aged, blended and distilled with the "true spirit of the West," the tagline says. Because of Ammunition's origins, its bourbons are finished in wine casks.

By lassoing the British-born actress, Wahl said he's hopeful that Reilly can help educate others about America's connection to bourbon and its evolution from farm to spirit.

"This is the juice that we like to drink," Wahl said.

"Yellowstone" concluded its fifth and final season in December. 

A prequel series, "1923," returns for a second season later this month.

Are you looking for a holiday? Get special deals.

 

More News

Booking.com
Inflatable tiny house with space for six is blowing up
Inflatable tiny house with space for six is blowing up
Mac users beware: AI-powered malware threats are on the rise
Mac users beware: AI-powered malware threats are on the rise
Woman uses 'micro-retirements' for travel, changes her life in the process
Woman uses 'micro-retirements' for travel, changes her life in the process
Spurs teammates Victor Wembanyama, Chris Paul disqualified from NBA All-Star Game skills challenge
Spurs teammates Victor Wembanyama, Chris Paul disqualified from NBA All-Star Game skills challenge
'SNL' legends say comedy has become bigger, 'snarkier' and more political
'SNL' legends say comedy has become bigger, 'snarkier' and more political
NASCAR fans cheer as Trump arrives for Daytona 500 in Air Force One
NASCAR fans cheer as Trump arrives for Daytona 500 in Air Force One
'Full Metal Jacket' actor Kevyn Major Howard dead at 69
'Full Metal Jacket' actor Kevyn Major Howard dead at 69
Conservative influencer Ashley St. Clair claims she gave birth to Elon Musk's 13th child
Conservative influencer Ashley St. Clair claims she gave birth to Elon Musk's 13th child
ESPN star Stephen A Smith makes stance on trans inclusion in women's sports clear
ESPN star Stephen A Smith makes stance on trans inclusion in women's sports clear
High school 'Senior Assassin' game leaves student shot as parents warned of deadly trend
High school 'Senior Assassin' game leaves student shot as parents warned of deadly trend
Sheryl Crow sells her Tesla to protest Elon Musk, donates the money to NPR
Sheryl Crow sells her Tesla to protest Elon Musk, donates the money to NPR
Trump applauds 'guts' of NASCAR drivers ahead of Daytona 500, sends them special message
Trump applauds 'guts' of NASCAR drivers ahead of Daytona 500, sends them special message
Trump special envoy stresses caution to those seeking a return to Gaza
Trump special envoy stresses caution to those seeking a return to Gaza
Shakira hospitalized for 'abdominal issue,' cancels Lima concert
Shakira hospitalized for 'abdominal issue,' cancels Lima concert
Ravens kicker Justin Tucker has 7 more massage therapists accusing him of sexual misconduct
Ravens kicker Justin Tucker has 7 more massage therapists accusing him of sexual misconduct
Rwanda-backed M23 rebels breach second major city in Congo's mineral-rich east
Rwanda-backed M23 rebels breach second major city in Congo's mineral-rich east
49ers' George Kittle gets last word as US tops Canada in 4 Nations match after boos during anthem
49ers' George Kittle gets last word as US tops Canada in 4 Nations match after boos during anthem
'Cobra Kai' star embraces 'whole different' Western-inspired life in Nashville
'Cobra Kai' star embraces 'whole different' Western-inspired life in Nashville
Former Biden official Jen Psaki slams Kamala for campaigning with Liz Cheney
Former Biden official Jen Psaki slams Kamala for campaigning with Liz Cheney
Justin Trudeau says he's 'damn proud' of Canada as fans boo US national anthem, faces online ridicule
Justin Trudeau says he's 'damn proud' of Canada as fans boo US national anthem, faces online ridicule
Latest News

copyright © 2025 Tourism Townsville.   All rights reserved.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z